Divine El’s journey into the beauty supply industry was driven the fact that growing up in Ghana, Divine’s fascination with beauty which was inspired by her grandmother’s homemade beauty remedies. She pursued a career in Nursing, transitioning to the beauty industry mastering the art of enhancing natural beauty. However, Divine has recognized a lack of diversity and inclusivity in the beauty industry

Divine acquired an existing Beauty Supply, Esther’s Hair Wig and Beauty, and transformed it into Penamang Beauty, bearing her name as a testament to her heritage and dedication. Her shop offers a meticulously curated selection of cosmetics, skincare essentials, haircare products, braiding services and beauty tools, all meeting her high standards. What sets her store apart is the personal touch and commitment to inclusivity. Divine and her team provide personalized consultations, beauty tips, and guidance, ensuring that each customer finds products tailored to their unique needs.